About
The story
Welcome to Shah-e-Toosh, a name that evokes the very essence of unparalleled luxury and the timeless artistry of Kashmir. In the ancient Persian tongue, ‘Shah’ means King, and ‘Toosh’ signifies wool – together, we are the ‘King of Wools,’ a testament to our commitment to the most exquisite and refined textiles.
Our Roots: A Family’s Enduring Passion for Textiles
Shah-e-Toosh is the vision of Varun Khanna and Neha Khanna, a dynamic husband-and-wife duo who bring a formidable blend of expertise, passion, and profound family legacies to every creation.
Varun Khanna, with his B.Com and PGD in International Business Operations, carries over 20 years of invaluable experience in the textile business. His journey is deeply rooted in his family’s pioneering spirit, tracing back to the 1950s when his grandfather, the Late Shri Piara Lal Khanna, first ventured into the vibrant world of textiles. This foundation of dedication was proudly built upon by Varun’s father, Mr. Naresh Khanna, who joined the business in the 1980s, further expanded its presence and refined its craft.
Adding another rich layer to our heritage, Neha Khanna, holding a B.Com and an M.A. in English, also hails from a distinguished textile family. Her father, Mr. Ravinder Arora, has cultivated a successful shawls business for the last 50 years, instilling in Neha a profound understanding and love for fabrics. It is from this deep lineage that Neha’s great passion for designing and creating masterpieces springs, infusing Shah-e-Toosh with unique artistic vision.
Together, Varun and Neha honor these illustrious pasts by infusing traditional artistry with a contemporary vision, ensuring that the legacy of quality, beauty, and innovation continues to thrive at Shah-e-Toosh. We are not just a brand; we are a confluence of generational commitment to the art of textiles, passed down with love, meticulous care, and a shared vision for excellence.
Our Craft: Beyond Ordinary
Nestled in the heart of Amritsar, Shah-e-Toosh is a custodian of Kashmir’s rich textile heritage. We work closely with skilled craftsmen and women whose hands weave magic into fabric, transforming raw materials into heirlooms. We believe true luxury lies not just in the finest materials, but in the story they tell – a story of ancestral techniques, painstaking dedication, and a cultural legacy preserved.
At Shah-e-Toosh, we curate and create pieces that embody elegance, comfort, and timeless beauty. Our collection primarily features:
From the whisper-soft caress of premium Pashmina to luxurious silk blends, each shawl is a masterpiece, adorned with intricate motifs inspired by Kashmir’s breathtaking natural beauty and rich cultural tapestry.
Discover impeccably crafted ensembles that blend traditional designs with contemporary aesthetics, perfect for every occasion.
Explore a selection of high-quality fabrics, allowing you to bring your own sartorial visions to life with the essence of Kashmiri craftsmanship.
Every Shah-e-Toosh creation is a testament to:
We meticulously select only the finest, ethically sourced materials, ensuring unparalleled softness, warmth, and durability.
From delicate Sozni embroidery to rich Aari work, our pieces showcase the diverse and intricate hand-skills that define Kashmiri artistry.
Our designs transcend fleeting trends, offering classic elegance that can be cherished for generations.
Our Promise
Shah-e-Toosh is dedicated to bringing the authentic luxury and artistic soul of Kashmir to the world. We invite you to experience the unparalleled softness, the intricate beauty, and the profound heritage woven into every thread. When you choose Shah-e-Toosh, you are not just acquiring a product; you are investing in a piece of history, a work of art, and a legacy of kings.
